Impressive Wardrobes
Impressive Wardrobes Case Study
About
Impressive Wardrobes
Impressive Wardrobes has been a leading supplier of built-in wardrobes and storage systems for over 20 years in Sydney.
The challenge
Impressive Wardrobes were seeing a continuous drop in organic rankings and traffic, before they signed up with us. Their previous agency was running Google Ads with a CPA of more than $100, but they were attracting a low number of leads and couldn’t justify the time their sales team was putting in.
Our approach
- SEO audit to optimise their website according to best practices (this created an immediate boost to traffic and rankings).
- Optimised onsite factors to increase organic visibility and rankings.
- Improved offsite factors and created a backlink strategy to increase organic traffic.
- Managed the paid campaigns, starting with a “call ads” focused campaign for Google Ads.
- Generated amazing results from our Facebook lead form campaigns.
- SEO migration for a new website.
What was the outcome?
- Average lead generation for the last six months: 11 a day
- Fulfilled the sales team quota
- Saved the client money on paid campaigns: average CPA dropped from over $100 to between $16 and $20 (a reduction of 80 to 84%).
- Significantly increased leads across paid and organic channels
- Stronger ROI
- Maintained rankings across high volume and relevant keywords
- Improved SEO results during the website transition (there’s normally an expected fall in results during migration, but the opposite occurred)
Client Testimonial
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