Is Your Business Ready For AI?
Is Your Business Ready For AI?
The Rising Power of AI and Data-Driven Marketing
AI and Conversational Marketing
Get the Competitive Edge in 2020 With Conversational Marketing
Omni Channel Marketing
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Why do most businesses fail at digital marketing?
Why do most businesses fail at digital marketing?
Why?
A successful campaign adapts to the transforming online landscape:
Voice search, smartphones, tablets and desktops. People now use multiple channels at fragmented times to explore products or services. You need remarketing strategies to bring visitors back to your website, as they no longer complete tasks in one session, or tolerate delays.
Social Proof
Online Reputation
- Targeting consumers in all the digital spaces they frequent
- Keeping them interested by delivering value online
Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.
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Do you need to sharpen your digital marketing strategy for 2019?
Do you need to sharpen your digital marketing strategy for 2019?
Many managers waste their resources on stale marketing strategies that no longer work. Take advantage of this quiet period to review your performance over the year. Are you spending money on digital campaigns that yield average results? It’s time to adopt a multi-channel approach that brings loyal customers to your business in droves in 2019.
Most business owners I speak with do this from the 15th of December to the 15th of January. This is particularly the case for B2B managers, who tend to roll over their old strategies into the new year.
Consumer behaviour has changed, but many digital marketing strategies lag behind.
Think of your own browsing patterns when you want information. We now use multiple digital channels at fragmented times to get what we want and we’re only interested in services that are easy to use from various devices.
Does your digital marketing campaign make it easy for consumers to connect with your service?
How to improve your online marketing in 2019:
- Review your current strategy
- Stop wasting money on campaigns that don’t work
- Optimise your strong campaigns and improve their ROI
- Adopt emerging digital trends that attract loyal consumers to your website
- Chatbots and AI: This approach makes everyday tasks easier to do, enabling businesses to allocate their resources elsewhere.
- Voice Search: More consumers are choosing to find information through voice search, so it’s in your best interest to optimise your content for this purpose.
- Omnichannel Marketing: Offer a seamless transition from one channel to the next for customers, who increasingly use multiple channels to get what they want.
- Digital Experiences: Improve the interaction between the customer and employees.
- Video Content: Social media is dominated by video content, which is also valued by Google and other search engines. Many consumers prefer to watch a videoead text.
- Mobile Marketing: People are relying on their smartphones, tablets and similar devices more and more. Mobile marketing connects to this audience in the most convenient way.
- BI for digital marketing: Business intelligence technology analyses valuable information about customer behaviour that’s relevant to your services.
Sam Shetty, CEO
Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.
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Want to know your competitors Adwords budget?
Want to know your competitors Adwords budget?
This is particularly true for paid search and AdWords.
- Find out who your AdWords competitors are.
- Estimate their budget.
- Understand their device strategy.
- Spot a Trend over time.
Find who your competitors are in AdWords
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Impression Share
The percentage of times your brand’s ad shows up in the auction.
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Average Position
The average rank of that ad.
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Overlap Rate
How often your competitor’s” ad received an impression in the same auction that your ad also received an impression.
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Position Above Rate
How often your competitor’s” ad was displayed in a higher position than your own, when both of your ads were shown at the same time, in the same auction.
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Top of Page Rate
How often your ad (or the ad of another advertiser, depending on the row you’re viewing) was shown at the top of the page in search results.
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Outranking Share
How often your ad ranked higher in the auction over another advertiser’s ad, or if your ad displayed when theirs did not.
Estimate a competitor’s budget
I know this point isn’t exact, in light of factors like quality score and bidding strategy, but it is directionally correct. For example, if you spend $500 per month on this ad group and your impression share is 50% and your competitors share is 75%, then you can estimate they’re spending 50% more than you (or $750 per month).
Understand a competitor’s device strategy
You can split the auction insights report by device.
Most online businesses struggle to figure out how to value their mobile traffic. You can use the device-level cut of data to understand how your competitor’s brand performs on mobile.
In the example below, we can see the competitor outranks us almost 50% of the time on desktop, but we outrank them 80% of the time on mobile – thanks to our specific mobile strategy. This kind of insight can help if you’re looking for gaps to target when facing a much larger competitor.
Trending over time
New Adwords Interface:
The wrap up
Spending money on Adwords? How do you know you are spending it correctly?
If you would like to know where you could save on your paid campaign feel free to contact me.
Digital Marketing Specialist
E-Web Marketing
02 8413 6442
https://www.linkedin.com/in/cillianbc/
[email protected]
Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.
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6 Facts you should know about PayPal
6 Facts you should know about PayPal
PayPal has remarkable founders and employees, who succeeded in different spheres later in life. Chad Hurley, Steve Chen, Jawed Karim, the former employees of PayPal founded YouTube, Reid Hoffman founded LinkedIn, Elon Musk founded Tesla, Yelp was founded by Russell Simmons and Jeremy Stoppelman.
If you’re investing in digital marketing and thinking about using PayPal, you should definitely read this first!
1. $20, $10, $5 marketing strategy
3. PayPal supports 26 currencies
43.86% of PayPal users are from the USA. The second comes from Germany with 17.61%, followed by the UK with 14.39%. 87% of millennials in the US use PayPal for receiving and sending money. Around 30% of PayPal transactions are made through mobile devices.
Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.
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The Seven Deadly Sins of Link Building
The Seven Deadly Sins of Link Building [Infographic]
As temptingly cheap as these offers may be, be prepared to get what you pay for. These companies are looking out for their short term interests, not your long term gain, and in the end when their practices fail, so too can your online presence.
Love this Infographic? Share It! Copy and Paste the code below onto your website:
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Target Your Facebook Ads to Specific Occupations or Industries
Target Your Facebook Ads to Specific Occupations or Industries
Facebook ad targeting is fundamentally a profile-targeting activity. Advertisers on Facebook’s Pay-Per-Click network can opt to display their ads to user profiles that match certain combinations of language, location, age, connections, relationships, birthday, education etc.
Knowing how to better focus your ads to the relevant target market can reduce non-targeted clicks and allow your ads to stand out. In this blog post I will focus on how you can target your Facebook ads to specific occupations or industries.
Directly Target
- Typing in the specific job title/s, occupation or certain industry into the ‘ Likes & Interests’ box while setting up your campaign ‘Target’.
- You are able to select many relevant job titles and occupations that are in relation to your targeted industry.
Indirectly Target
- Websites
- Influential people
- Magazines
- Industry Awards
- Forums
- University Degrees
So what does this mean for my campaign?
If you would like more information about general demographic and geographic Facebook Ad targeting and best practises, you should read my previous blog posts on the subject.
Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.
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Does your site give consumers what they want?
Does your site give consumers what they want?
A new breed of consumers:
What does this mean for business owners?
Review your current plan (step one of building a powerful strategy):
- Over 51 per cent of smartphone users discover a new company or product while using their smartphone (Google 2018)
- More than half of offline grocery sales are influenced by digital channels. (Deloitte 2017)
We know that businesses that thrive at online promotion are organised, set goals, document their strategy and proactively plan ahead. They’re 356 per cent more likely to report success, compared to their counterparts who take a stab in the dark and hope for the best.
Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.
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The Australian Internet Blacklist – True or False?
The Australian Internet Blacklist – True or False?
ACMA themselves are unable to give an explaination to why this is the case but have claimed that the publication of the Wikileak lists are unreliable and denied its the offical blacklist. They will be investigating closely with the Austrlian Federal Police.
In separate statements, the ACMA and Conroy, the communications minister, acknowledged that the official blacklist and the version published by Wikileaks contained sites common to both lists. But Conroy said several addresses on the published list have never appeared on the official blacklist.
Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.